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Branding can apply to any material, concept, or idea, that you or your company/project wishes to communicate to others, and the delivery and presentation thereof. It can apply to anything from logos, and colour schemes, to flyers, clothing, videos, and websites — these things are referred to as House Style. Branding is a large, widely-encompassing, idea-based abstract that acts as a driving-engine for an organization.

Branding is very different from ‘House Style’, though they are tied closely together.

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Transaction Terms "If this business were to split up, I would give you the land and bricks and mortar, and I would take the brands and trade marks, and I would fare better than you." – John Stuart, Founder of Quaker 


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