Toronto, Ontario, March 22 -- With the official launch of Toronto's green bartering community, www.Swapsity.ca, it will be even easier for eco-friendly and budget-conscious Canadians to go green through barter.

Swapsity will open to the public on March 22, 2010, just in time for the spring cleaning season. Until now, the website has been in private beta and membership required an invitation. The site is a one-stop bartering destination where virtually everything imaginable can be exchanged, turning trash into treasure. According to Swapsity founder, Marta Nowinska, "Bartering helps to reduce the impact of consumerism on the environment. Instead of sending perfectly good items to landfills, why not trade them and let someone else enjoy your castoffs." Swapsity also extends the barter experience by organizing face-to-face swap meets that bring together local eco-enthusiasts under one roof.

Current members have successfully traded all kinds of goods and services through the site. Bella from Toronto, an active Swapsity member who recently swapped art supplies for a haircut and Reiki treatment for truffles, finds the site very appealing. She says, "I love to see things go to good use and be in the hands of someone who will enjoy them. It's so much better for the environment and it frees up space in the home, which is equally great."

Swapsity makes the barter process a breeze. Users simply create one list of their swappable goods and services and another for the things they want in return while Swapsity instantly generates local matches to jumpstart swapping. It is also possible to enhance listings with YouTube videos, photos and web links. Members can communicate freely and decide whether they want to accept a swap offer, negotiate or decline it. They can also equalize uneven barter exchanges with cash. Most importantly, membership and transactions are free, so users can swap to their heart's content without breaking the bank.

So clear out your attic, garage and basement or start taking inventory of all of your swappable items and skills. Get what you need and stay green, one swap at a time!