Ta-da! We couldn’t be more excited to introduce you to our fresh new Swapsity logo.
On July 26th we said
the old logo that served us since our first launch, and
hello to a
brand new one that debuted at the Live Green Toronto Festival swap
talented Montreal-based designer to create it and she
her heart and soul into capturing the essence of our
community in a single graphic. The new logo embodies
and fun personality along with everything we love about
barter: greenness, sharing and connecting
What Swapsity means...
Want the scoop on what Swapsity really means? The name itself is assembled from all the 'swaps' our members do, combined with the suffix '-ity'. Just as the words amiability or frugality describe the state of being amiable or frugal, our name swapsity expresses the trait that our swappers possess. If you looked us up in the dictionary, you would see something like this:
Swapsity is characterized by the state or quality of sustaining the propensity to make smart swaps, bartering with gusto and swapping to the heart’s content.
Everyone at the Swap Zone was full of swapsity.
Canadian. Invented to ignite bartering. First known use, 2008.
Centrepiece: The centrepiece of our new logo is a big S, which naturally imitates the flow of the give-and-take action of swapping. The designer leveraged the “inherent quality of the form of the letter S in the logo, receiving from the bottom left and giving from the top right” to visually depict a swap transaction. The big S is also our new icon.
Letters: The letters represent a community of swappers. The font for Swapsity was custom designed with the idea of a playful, yet contemporary, look. The letters themselves are swapping, passing things between themselves and reaching out to help one another. If you look closely you may even notice that the green letter hands resemble the arms of our mascot, Swaptopus!
light green hints at the rebirth or revival of barter
reinvention of modern transactions. Dark green reminds
swapping plays a role in the recycling and
redistributing items in
order to help the environment.
We dig our new logo! What do you think? What do you see?